China: Fear of a Branded Planet

Or at the least, fear of a market where the desire for non-Chinese branded products is matched by availability beyond the large, urban cities as noted by Joe Nocera in his column for the New York Times. Mr. Nocera gets right down to business (acumen) regarding the ability of Chinese companies to compete with Western marketers when he states "...the more he spoke about branding, the more I began to have my doubts that Li-Ning was ready for the big leagues." Perhaps, but there is a reason why Omnicom, WPP and IPG salivate at the opportunity to introduce their vision of how to create and maximise brand value to Mao's former masses, and it's not the dim sum. Strike that, make it deem sum and consider a leisurely lunch at Yank Sing as just the (trans-continental) ticket.