Long dormant brands such as Brim, that is, and for that matter, so am I! After a much deserved hiatus due to my immersion in project (and profitable) activities, Rob Walker's "Can a Dead Brand Live Again?" in Sunday's New York Times Magazine compels me to fire up TypePad to share that Rob gets 'it', and as such, provides a great read while providing new insight on how to define 'brand equity'. To expand on the theme, check out his blog http://www.murketing.com/journal/ for more pearls of wisdom. Don't forget the Brim, as I settle for the closest I get to decaf by enjoying a cup of Starbuck's new Pike Street Roast to fuel those 'to do' items within Evernote!
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About Clement
- Clement has a knack for recognizing what's a future power brand and what's a mere collection of random letters. For the past two decades Clement has propelled the world's leading naming and branding companies to new heights. This co-founder of Nomen USA and Nomen Healthcare counts Nissan’s Altima, IBM’s nWays, Pfizer's Viagra and past invitations from the FDA and EMEA to discuss optimal naming practices as memorable moments in a career that began in 1990 with David Wood Associates.
Contacting Clement
- Nomen USA
411 Theodore Fremd Ave.
Suite 206 South
Rye, N.Y. 10580 USA
Office: +1 914 925 3496
About Nomen
- The Nomen Group has grown from the pioneering linguistic-centric agency established in 1981 to the world's foremost independent agency dedicated to naming. Nomen USA joins the ten existing group offices located throughout the world in Europe and Asia and also serves as the U.S. headquarters of Nomen Healthcare.
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