It takes a bit of moxy to go head to head with an established market leader and strike at the heart of their core competency. When the market leader is Google, and the core competency is search engine optimization, it will unquestionably require something more - perhaps a bit of cool blue on your home page for starters. Miquel Helft of the NYT's nicely outlines the other factors that may influence future success or failure, including the incestuous nature of Silicon Valley, in his article titled "Former Employees of Google Prepare Rival Search Engine." For an insiders' take, check out Tech Crunch. My own 'outsider' perspective reveals sufficient interest to determine if early stumbles overwhelm the promise of a new and unique approach to searching. For now, the provocative name will have to suffice as a testament of their fortitude, which at the very least should be makes things quite interesting, and in no way is to be considered as a 'backsided' comment.
About Clement
- Clement has a knack for recognizing what's a future power brand and what's a mere collection of random letters. For the past two decades Clement has propelled the world's leading naming and branding companies to new heights. This co-founder of Nomen USA and Nomen Healthcare counts Nissan’s Altima, IBM’s nWays, Pfizer's Viagra and past invitations from the FDA and EMEA to discuss optimal naming practices as memorable moments in a career that began in 1990 with David Wood Associates.
Contacting Clement
- Nomen USA
411 Theodore Fremd Ave.
Suite 206 South
Rye, N.Y. 10580 USA
Office: +1 914 925 3496
About Nomen
- The Nomen Group has grown from the pioneering linguistic-centric agency established in 1981 to the world's foremost independent agency dedicated to naming. Nomen USA joins the ten existing group offices located throughout the world in Europe and Asia and also serves as the U.S. headquarters of Nomen Healthcare.
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