Google sure hopes so, as we learn from Ars Technica's take on Knol: "Knol is Google's approach to wikis that focuses on genuine content from verified authors—and paying said authors for their time. The new product is drawing attention and scrutiny from nearly every possible angle, and now it's open to the world." Of interest to namers is the pronunciation: nol, noll or kewl? While you ponder the correct answer, I'll refer to the other quotes attributed to Bertrand Russell. As many of us well know, "There is much pleasure to be gained from useless knowledge."
About Clement
- Clement has a knack for recognizing what's a future power brand and what's a mere collection of random letters. For the past two decades Clement has propelled the world's leading naming and branding companies to new heights. This co-founder of Nomen USA and Nomen Healthcare counts Nissan’s Altima, IBM’s nWays, Pfizer's Viagra and past invitations from the FDA and EMEA to discuss optimal naming practices as memorable moments in a career that began in 1990 with David Wood Associates.
Contacting Clement
- Nomen USA
411 Theodore Fremd Ave.
Suite 206 South
Rye, N.Y. 10580 USA
Office: +1 914 925 3496
About Nomen
- The Nomen Group has grown from the pioneering linguistic-centric agency established in 1981 to the world's foremost independent agency dedicated to naming. Nomen USA joins the ten existing group offices located throughout the world in Europe and Asia and also serves as the U.S. headquarters of Nomen Healthcare.
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