A trademark 'trainwreck' may be brewing over Grand Central, which may soon come to represent different things to the same audience. MacNN reports that the US Patent & Trademark Office published Apple’s latest trademark application for Grand Central under application 77626943. As nifty as the future support for multicore systems within Snow Leopard appears to be, Macworld insightfully reminds us that Google "...offers a service of the same name." While the name may be the same, Google claims that Grand Central users "...can be reached with a single number, answer a call at any phone you want, seamlessly switch phones in the middle of a call, and even know whether a call is important before you take it." Given Apple's well deserved reputation of slavish attention to detail for their products, it's a bit of a mystery why the company is so challenged by the concept of trademark due diligence. The present case is highly reminiscent of the not too long ago brouhaha over the Rendevous name, which Apple was forced to abandon in favor of Bonjour.
About Clement
- Clement has a knack for recognizing what's a future power brand and what's a mere collection of random letters. For the past two decades Clement has propelled the world's leading naming and branding companies to new heights. This co-founder of Nomen USA and Nomen Healthcare counts Nissan’s Altima, IBM’s nWays, Pfizer's Viagra and past invitations from the FDA and EMEA to discuss optimal naming practices as memorable moments in a career that began in 1990 with David Wood Associates.
Contacting Clement
- Nomen USA
411 Theodore Fremd Ave.
Suite 206 South
Rye, N.Y. 10580 USA
Office: +1 914 925 3496
About Nomen
- The Nomen Group has grown from the pioneering linguistic-centric agency established in 1981 to the world's foremost independent agency dedicated to naming. Nomen USA joins the ten existing group offices located throughout the world in Europe and Asia and also serves as the U.S. headquarters of Nomen Healthcare.
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