"No Fun, My EU, No Fun," that tuneful juxtaposition of Motor City favorite sons Henry Ford and James Newell Osterberg, aka Iggy Pop, has come to an end. As reported by Autoblog, "Ford has been in a battle with the European Union Trademark office over the word 'FUN' since 2005, and the Detroit-based automaker has been denied exclusive rights to the happy word until yesterday. The European Court of First Instance in Luxembourg overturned an earlier decision against Ford, saying the word FUN is too vague and subjective to give the word a descriptive character." Based on his illustrious history, it’s fairly certain Mr. Pop would object to that statement. No worries, Iggy, as there’s always the jingle to be considered.
About Clement
- Clement has a knack for recognizing what's a future power brand and what's a mere collection of random letters. For the past two decades Clement has propelled the world's leading naming and branding companies to new heights. This co-founder of Nomen USA and Nomen Healthcare counts Nissan’s Altima, IBM’s nWays, Pfizer's Viagra and past invitations from the FDA and EMEA to discuss optimal naming practices as memorable moments in a career that began in 1990 with David Wood Associates.
Contacting Clement
- Nomen USA
411 Theodore Fremd Ave.
Suite 206 South
Rye, N.Y. 10580 USA
Office: +1 914 925 3496
About Nomen
- The Nomen Group has grown from the pioneering linguistic-centric agency established in 1981 to the world's foremost independent agency dedicated to naming. Nomen USA joins the ten existing group offices located throughout the world in Europe and Asia and also serves as the U.S. headquarters of Nomen Healthcare.
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