As reported by the WSJ, the tempest surrounding the Blackberry Storm continues unabated in spite of a recent firmware update. For those unfamiliar with the search for an iPhone killer, the outburst over RIM's first salvo continues unabated on many gadget boards. The 'tempest in a teapot', or perhaps 'storm in a teacup', is a fine example of (not) applying the 'worst possible scenario' rule to a potential brand name. The next time a future brand name is under consideration, I strongly suggest extending an invitation to a few creative souls to engage in a bit of 'Negative Nameplay,' the round-robin format game where everyone shares an unflattering context for the name in question. Failstorm, indeed!
About Clement
- Clement has a knack for recognizing what's a future power brand and what's a mere collection of random letters. For the past two decades Clement has propelled the world's leading naming and branding companies to new heights. This co-founder of Nomen USA and Nomen Healthcare counts Nissan’s Altima, IBM’s nWays, Pfizer's Viagra and past invitations from the FDA and EMEA to discuss optimal naming practices as memorable moments in a career that began in 1990 with David Wood Associates.
Contacting Clement
- Nomen USA
411 Theodore Fremd Ave.
Suite 206 South
Rye, N.Y. 10580 USA
Office: +1 914 925 3496
About Nomen
- The Nomen Group has grown from the pioneering linguistic-centric agency established in 1981 to the world's foremost independent agency dedicated to naming. Nomen USA joins the ten existing group offices located throughout the world in Europe and Asia and also serves as the U.S. headquarters of Nomen Healthcare.
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